Episode 4- Erika Urbina

Join us for an engaging and informative conversation with Erika Urbina, Country Manager at Trellix, as we explore the vibrant business landscape of Latin America, with a special focus on Mexico. Erika will share her extensive expertise on navigating the region's unique challenges and seizing opportunities. You'll gain valuable insights into market entry strategies, cultural nuances, and proven approaches for success in Latin America. Whether you're planning to expand your business or simply interested in the market, this session is packed with actionable tips and expert knowledge you won’t want to miss!

Key takeaways:

• Strategies for successfully entering and scaling in the Mexican market

• How to navigate cultural differences in Latin American business

• Key opportunities and challenges specific to the Latin American region

• Expert tips on building a strong business foundation for long-term success