Episode 1: Mariano

In this first episode of our webinar, we interview Mariano, MD for Storyly Latinameica.

Some points we discussed:

✅ Product adoption is as important as product quality. Make sure to educate your audience on what your product solves and how to use it properly.

✅ Having local customer support is crucial in Latin America. Latinos prefer speaking with fellow Latinos, even if you have the best CS team based elsewhere.

✅ Before entering a new market, conduct thorough research to ensure there is a good product-market fit.