Episode 2 - Melissa Toledo

In this episode, we sit down with Melissa Toledo Montgomery, a true LATAM expert who has helped powerhouses like Snowflake, SAP, Segment, and Salesforce expand successfully in Latin America.

We asked some juicy questions this time, and I’m confident you’ll not only enjoy the discussion but also gain some valuable insights.

Here are my top 3 takeaways:

❌ Avoid the North American Approach in LATAM: Companies often stumble when they expect their LATAM teams to replicate North American strategies and achieve the same revenue with minimal investment.

🕶 Embrace the Latino Culture: Success in LATAM requires understanding the nuances of the culture—from negotiating informally (think WhatsApp deals and in-person meetings) to recognizing the region's less aggressive sales tactics and learning that "No" isn't always a straightforward answer.

🔥 A Region Brimming with Opportunity: Latin America boasts immense potential, highlighted by its vast size, burgeoning startup scene, and the rising number of unicorns emerging daily.